Automatic SEO for Contractor Websites

Overview

When you publish your contractor website, BlueClerk automatically generates all the technical SEO features search engines and social media platforms need. Sitemap, robots.txt, structured data, OpenGraph tags, and canonical URLs are all created from your company data - you don't configure anything.

What Gets Generated Automatically

Sitemap.xml

A sitemap helps Google and other search engines discover and index your pages:

• Auto-generated at https://yourdomain.com/sitemap.xml
• Updates automatically when you republish your website
• Includes your homepage and booking section with priority rankings
• Last modified date tracked from your last publish

Robots.txt

Tells search engines which pages they can crawl:

• Auto-generated at https://yourdomain.com/robots.txt
• References your sitemap automatically
• Allows all pages to be indexed by default

Schema.org Structured Data

LocalBusiness JSON-LD structured data helps search engines understand your business:

• Business name and phone number
• Service area (city and state)
• Trades you offer as services
• Address information
• Logo and branding

This can help your business appear in Google's Local Pack and Knowledge Graph.

OpenGraph Meta Tags

When someone shares your website on Facebook, Twitter, or LinkedIn, these tags control how it looks:

• Page title - Your company name and primary trade
• Description - Professional services tagline with location
• Image - Your company logo
• URL - Your custom domain or BlueClerk subdomain

Canonical URL

Tells search engines which URL is the "official" version of your page:

• Auto-set to your custom domain if connected
• Falls back to BlueClerk subdomain if no custom domain
• Prevents duplicate content issues if your site is accessible from multiple URLs

How It Works

1. You publish your website (see Website Builder guide)
2. BlueClerk generates all SEO assets from your company profile automatically
3. Search engines discover your sitemap via robots.txt
4. Your site appears in search results with proper metadata

Tips

• Update your company profile regularly - SEO data is pulled from there
• Republish after major changes to update lastmod dates in sitemap
• Use a custom domain for better branding and SEO authority
• Add your sitemap to Google Search Console for faster indexing

Questions

Q: Do I need to configure any of this? A: No. Everything is automatic based on your company profile and website settings.

Q: How do I see my sitemap? A: Visit https://yourdomain.com/sitemap.xml in your browser.

Q: Can I customize the structured data? A: Not currently - it's auto-generated from your company profile. Keep your profile information accurate and up-to-date.

Q: Does this guarantee I'll rank on Google? A: No. SEO is competitive and depends on many factors including content quality, backlinks, and competition. These features give you a strong technical foundation.

Q: Will this work with my custom domain? A: Yes. All SEO features work with both custom domains and BlueClerk subdomains.